Tuesday, June 19, 2012

How online-newspapers make money with advertising


Collecting content for webpages in order to get advertising money through clicks gets increasingly popular.

This is one very good example I discovered this week (Handelsblatt again, they are very active with such things):
This is the picture line. That’s 25 pages of pictures.
Each time one clicks next, it reloads the whole pages, what is good since this generates more clicks. Every fifth image is a whole image full of advertising.
Despite the fact that the presentation method is quite useless, since it doesn’t yield any advantage, I wouldn’t mind so much.
However, on the first page one can see the source, on how what a wonder, there the ranking is presented as a table, what is just way more informational.
So remember this how-(not)-to-make-money-on-the-internet:
Find someone with some kind of content, take it, find some pictures (they don’t have to be related to the content at all, but should be free of charge!), copy some text and combine with not-related image, put one image per page, then advertise your great article.
Quality journalism at its best…
Also I read an interesting article (in German) about how the scam the new “output protection act” that has become a law in Germany recently. Very interesting and funny to read.

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